specific services provided... * brainstorming * art direction * project management * print production * photography
The Client's Goal: Present all listings in a way no other real estate group within the luxury home market had managed.
Solution: The MN Home book
This unprecedented marketing piece is a perfect bound book, produced three times and mailed to approximately 10,000 home owners in the Dallas luxury home market.
Described as "A gorgeous showcase of the finest residential properties in Dallas. MN Home is another in a long line of marketing innovations designed to give Mathews Nichols Group clients the best possible exposure for their home."
specific services provided... * branding * photography * copy writing * marketing strategy * print production
The Client’s Goal: Turn up the volume of the existing brand.
Solution: Enhance what was working; the logo had years of recognition and many in the industry knew the client by his infectious smile. I brought the logo up to date and added personality specific to the clients "voice" to the photography and marketing pieces.
specific services provided... * branding * creative direction * marketing * marketing strategy * social media * project management
The Client’s Goal: When this client approached me for branding services she was fresh out on her own after having a worked for years within an older, established real estate group. She needed a brand of her own that reflected her casual and honest approach and help make her mark.
Solution: A simple, sophisticated logo combined with marketing photography and messaging befitting the client's personality did the trick. I gave the listing photography a special flavor of its own as well. Through consistent marketing strategy I grew the brand to become one of the most memorable and referenced in the real estate areas this client served.